Slideshare

Slideshare is a site that you can upload powerpoint presentations and share them with the world. This probably the most useful social media site for businesses to use with other businesses. Here are some Slide share marketing tips:

  • Use lots of photos. Make sure that the photos pertain to what the power point is about. PowerPoints are not supposed to very word heavy so photos can take up space, make your PowerPoint look more interesting, and help you during your presentation.
  • Putting in calls to action. Calls to action are always a good thing to do when marketing because it gets customers involved.
  • Make descriptions and tags full of keywords so that it will be easier for people to find.
  • Also make your presentations short. Since people today seem to have a very short attention spans having a short powerpoint will keep peoples attention.
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Snapchat

Snapchat is a new social media app that has jut shown up in the last year or two. It lets users take pictures and short video clips and sent them to friends. The pictures and video clips can only be viewed for few seconds then they delete themselves. the main age group that uses this app is 13-25.

Some ways businesses are using snapchat are rewarding current customers with mobile coupons, gaining new customers with giveaways, taking people behind the scenes, previewing new products, and telling customers about holiday sales and events

I personally don’t think this is a very good app for businesses to use because it just isn’t set up that way. This app does the same thing that Instagram, Twitter, and Vine all do and they do it better for businesses.

Tumblr

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Tumblr is like a cross between WordPress and Facebook. It’s basically a blogging site, but it has social networking features such as liking posts, hashtags, following, and sharing.

Tumblr is dofollow, which is basically a hyperlink value that tells search engines to pass on any credibility and influence to an outbound link.

With the use of hashtags the ability to search, and find something is quite easy. There is a lot of content diversity on this site thanks to hashtags. Because of this it’s possible to have zero followers and still receive a bunch of reblogs.

Tumblr is also a great place to test your content. The Tumblr crowd is very vocal, if they like something you’ll know about it, same with if they don’t like it. Tumblr allows users to talk with one another via ask boxes and fan mail. With ask boxes users can ask questions and either leave them anonymously or they can leave their name. The ask boxes are a great way to connect with fans and potential customers, because you can answer any questions they have have about your business and get feedback.

Tumblr is also a great way to establish your brand and web presence.

Using Tumblr is great if your target audience is between the ages 18-26 and 35-49.

Marketing on Tumblr is a bit easier because the ads are posts so they aren’t that disruptive to the Tumblr experience. When there is a sponsored post on someones dashboard (basically the news feed for Tumblr) there is a little dollar sign  and it say sponsor in the top right corner of the post so people know that it’s an ad.

I personally don’t follow many people on Tumblr, but of the few I do follow some of them are musicians/bands. The one band I follow is Panic! at the Disco’s official Tumblr page that they have basically as their website. So they use Tumblr to announce any upcoming tours, random performances, new CDs, etc. On their last tour they asked people to post pictures from their show each night and they chose which ones they liked the most and posted them on Tumblr. It was a great way to get fans involved in their shows, have interaction with their fans, and

This is the post from Panic at the disco.

This is the post from Panic at the disco.

You can also track (follow) hashtags on Tumblr, which is nice because you can keep up with certain things if you want and it doesn’t clutter up your dashboard. When you track hashtags they show up in your search bar so you can either look at your tracked tags or just search for new ones.

This is what having tracked tags looks like.

This is what having tracked tags looks like.

Vine

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Vine is a new Social Media app that has become popular in the past year or two. People record video clips that are 6 seconds long. It’s great because peoples attention spans aren’t that long so this keeps peoples attention.

Some ways businesses are using vine are:

  • to make online shopping interactive. One company called ASOS told customers to vine themselves unboxing their ASOS packages and there may be a give away.
  • a company called Gogo used vine to preview a give away they were going to do on valentines day.
  • Animate and Create, an animation company, made a flip book with pencil and paper and posted it on Vine.
  • SweetShot photographys first vine was a behind the scenes look at their headshot studio. After that first vine they already had customers making appointments.
  • RedEye, a chicago based newspaper, posted a vine from a Fall Out Boy concert of one of the band members jumping into the crowd. It’s a great moment to capture and get the attention of other Fall Out Boy fans.
  • Musicians can use vine to preview new tracks they are working on.
  • Tech companies can use vine to preview new products.
  • Retail companies can use vine to preview their new products as well.

Instagram

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Instagram is a photo sharing site. People post photos and they can add different filters on the photos to make them look cooler. Now people can post 15 second videos on Instagram. You can embed your Instagram photos onto your website.

Businesses can post photos or videos of their business, or products, or whatever they want really. It’s best to post photos of your business and other “fun” photos, the fun photos maybe what draws someone in to your page. You can, and should, also post/share photos that are similar to your business to get the attention of people who are customers for similar products but may not be aware of your business.

You can have customers post photos of your products and you can reshare the posts which engages your followers and shows that your business actually has customers. Don’t forget to follow your followers back as well. You can also have photo contests on Instagram. You can also use Instagram as a way to network. If you have a retail business you can reward followers with discount codes and other promos.

Social CRM

What is Social CRM?

Social CRM (Customer Relationship Management)  is the use of social media services, techniques and technology to enable organisations to engage with their customers.

Why is Social CRM important?

Social CRM is important because it is basically an extension of customer service. Social CRM is about moving from fans and followers to customers and advocates.

Social CRM is the main reason why businesses are on Social Media. It’s to connect with consumers. If you don’t maintain your relationships with your customers they’re bound to turn on you eventually. With social CRM businesses can keep in touch with customers and get feedback.

Social Media Monitoring

What is social media monitoring?

Social media monitoring is when companies actively monitor social media channels for information about the company.

Why is Social Media Monitoring important?

Social Media Monitoring allows companies to know where they stand in certain markets. It can also allow companies to jump on opportunities. It can be very useful for crisis control by letting people know what’s going on a giving people updates. It’s also useful in identifying influencers so you can better market to your audience. Also it’s great for learning what works, companies can see what people are saying and find out what they like and dislike about their products.

Social media monitoring also allows companies to respond to complaints, share compliments, solve customer problems, answer questions that customers may have, monitor the competition, and spot trends.