Social Media for Resturants

Quintessential Dining and Nightlife: This restaurant uses Facebook and Twitter. They are using them to promote the different specials that they have. They often post pictures of new menu items and post about different specials that they are having.

Imo’s Pizza: Imo’s uses Facebook, Twitter, and YouTube. On Facebook they post pictures of their food, and specials, and pictures of various things they are involved in in the community. On Twitter they are responding to people who write to them or take a picture of their pizza. 

Shamrocks: Shamrocks uses Facebook, Twitter, and Foursquare. On Facebook they mostly post pictures of fliers for various events they are having. On Twitter they Mostly post about what kind of beer they have on tap. On Foursquare they have the special “10% off of the person who checked in food”

Fratellis Ristorante: They use Facebook, Foursquare, TripAdvisor, and Yelp. On Facebook they post about different specials and different things they are doing in the community. On Foursquare they have the special “Free Dessert with the purchase of a meal!”

Smashburger: They use Facebook and twitter. On Facebook they mostly post about their different specials. On Twitter they mostly are responding to people who mention them.

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Writing an Effective Blog Post

The Differences between Tags, Categories, and Keywords

 Categories, tags, and Keywords help you organize your blog and help users be able to find posts by using similar words. Categories are the topics you address in your blogs. Categories are usually broad and very general. Tags are more specific and address items you discuss in particular blog posts. Tags are usually one to two words. Keywords are used by search engines to identify what your blog and your blog articles are about. People visiting your blog don’t usually see or know about your keywords. You can use keywords as tags.

Writing an Effective Blog

Here are some tips for writing an effective blog:

1. Understand your readers. Know who is reading your blogs so you can create more content that will pertain to them.

2. Be an expert. Know what you’re talking about. There’s nothing worse than reading a blog trying to learn something, only to realize the writer has no idea what they’re talking about.

3. Use Multimedia. Having pictures and videos on your blog posts will make them more interesting and captivate more people.

4. Encourage Interaction. Encourage your readers to leave comments or to share your post with their friends.

5. Tone. Your marketing should be in the same tone as your posts. Using different tones throughout your posts can alienate your readers and they will probably end up unfollowing you.

Five Articles on Blogging

How to write an effective blog post

7 Steps to Writing More Effective Blog Posts

Writing a Good Blog

How to write an effective blog post

Write a Good Interesting Blog

Email Marketing

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Here are some ways to effectively use email marketing:

  • One way to effectively use email marketing is to personalize your emails without using the persons name.
  • Another is to avoid the “dead zone” of subject length, which is around 60-70 characters.
  • The best time to send out your emails is probably between 8 pm and midnight, but it’s still best to test your audience and find out when the best time is. You also may want to try sending emails on the weekend.
  • Almost half of emails opened these days are opened on mobile devices. Because of that you want to make sure that your emails are optimized for mobile devices as well.

You can also use email marketing to try and engage inactive followers. One way to do that would be to offer something for free through the email.