What is Social CRM?
Social CRM (Customer Relationship Management) is the use of social media services, techniques and technology to enable organisations to engage with their customers.
Why is Social CRM important?
Social CRM is important because it is basically an extension of customer service. Social CRM is about moving from fans and followers to customers and advocates.
Social CRM is the main reason why businesses are on Social Media. It’s to connect with consumers. If you don’t maintain your relationships with your customers they’re bound to turn on you eventually. With social CRM businesses can keep in touch with customers and get feedback.