Tumblr is like a cross between WordPress and Facebook. It’s basically a blogging site, but it has social networking features such as liking posts, hashtags, following, and sharing.
Tumblr is dofollow, which is basically a hyperlink value that tells search engines to pass on any credibility and influence to an outbound link.
With the use of hashtags the ability to search, and find something is quite easy. There is a lot of content diversity on this site thanks to hashtags. Because of this it’s possible to have zero followers and still receive a bunch of reblogs.
Tumblr is also a great place to test your content. The Tumblr crowd is very vocal, if they like something you’ll know about it, same with if they don’t like it. Tumblr allows users to talk with one another via ask boxes and fan mail. With ask boxes users can ask questions and either leave them anonymously or they can leave their name. The ask boxes are a great way to connect with fans and potential customers, because you can answer any questions they have have about your business and get feedback.
Tumblr is also a great way to establish your brand and web presence.
Using Tumblr is great if your target audience is between the ages 18-26 and 35-49.
Marketing on Tumblr is a bit easier because the ads are posts so they aren’t that disruptive to the Tumblr experience. When there is a sponsored post on someones dashboard (basically the news feed for Tumblr) there is a little dollar sign and it say sponsor in the top right corner of the post so people know that it’s an ad.
I personally don’t follow many people on Tumblr, but of the few I do follow some of them are musicians/bands. The one band I follow is Panic! at the Disco’s official Tumblr page that they have basically as their website. So they use Tumblr to announce any upcoming tours, random performances, new CDs, etc. On their last tour they asked people to post pictures from their show each night and they chose which ones they liked the most and posted them on Tumblr. It was a great way to get fans involved in their shows, have interaction with their fans, and
You can also track (follow) hashtags on Tumblr, which is nice because you can keep up with certain things if you want and it doesn’t clutter up your dashboard. When you track hashtags they show up in your search bar so you can either look at your tracked tags or just search for new ones.