Tumblr

Tumblr-logo

Tumblr is like a cross between WordPress and Facebook. It’s basically a blogging site, but it has social networking features such as liking posts, hashtags, following, and sharing.

Tumblr is dofollow, which is basically a hyperlink value that tells search engines to pass on any credibility and influence to an outbound link.

With the use of hashtags the ability to search, and find something is quite easy. There is a lot of content diversity on this site thanks to hashtags. Because of this it’s possible to have zero followers and still receive a bunch of reblogs.

Tumblr is also a great place to test your content. The Tumblr crowd is very vocal, if they like something you’ll know about it, same with if they don’t like it. Tumblr allows users to talk with one another via ask boxes and fan mail. With ask boxes users can ask questions and either leave them anonymously or they can leave their name. The ask boxes are a great way to connect with fans and potential customers, because you can answer any questions they have have about your business and get feedback.

Tumblr is also a great way to establish your brand and web presence.

Using Tumblr is great if your target audience is between the ages 18-26 and 35-49.

Marketing on Tumblr is a bit easier because the ads are posts so they aren’t that disruptive to the Tumblr experience. When there is a sponsored post on someones dashboard (basically the news feed for Tumblr) there is a little dollar sign  and it say sponsor in the top right corner of the post so people know that it’s an ad.

I personally don’t follow many people on Tumblr, but of the few I do follow some of them are musicians/bands. The one band I follow is Panic! at the Disco’s official Tumblr page that they have basically as their website. So they use Tumblr to announce any upcoming tours, random performances, new CDs, etc. On their last tour they asked people to post pictures from their show each night and they chose which ones they liked the most and posted them on Tumblr. It was a great way to get fans involved in their shows, have interaction with their fans, and

This is the post from Panic at the disco.

This is the post from Panic at the disco.

You can also track (follow) hashtags on Tumblr, which is nice because you can keep up with certain things if you want and it doesn’t clutter up your dashboard. When you track hashtags they show up in your search bar so you can either look at your tracked tags or just search for new ones.

This is what having tracked tags looks like.

This is what having tracked tags looks like.

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Writing an Effective Blog Post

The Differences between Tags, Categories, and Keywords

 Categories, tags, and Keywords help you organize your blog and help users be able to find posts by using similar words. Categories are the topics you address in your blogs. Categories are usually broad and very general. Tags are more specific and address items you discuss in particular blog posts. Tags are usually one to two words. Keywords are used by search engines to identify what your blog and your blog articles are about. People visiting your blog don’t usually see or know about your keywords. You can use keywords as tags.

Writing an Effective Blog

Here are some tips for writing an effective blog:

1. Understand your readers. Know who is reading your blogs so you can create more content that will pertain to them.

2. Be an expert. Know what you’re talking about. There’s nothing worse than reading a blog trying to learn something, only to realize the writer has no idea what they’re talking about.

3. Use Multimedia. Having pictures and videos on your blog posts will make them more interesting and captivate more people.

4. Encourage Interaction. Encourage your readers to leave comments or to share your post with their friends.

5. Tone. Your marketing should be in the same tone as your posts. Using different tones throughout your posts can alienate your readers and they will probably end up unfollowing you.

Five Articles on Blogging

How to write an effective blog post

7 Steps to Writing More Effective Blog Posts

Writing a Good Blog

How to write an effective blog post

Write a Good Interesting Blog