Here are some ways to effectively use email marketing:
- One way to effectively use email marketing is to personalize your emails without using the persons name.
- Another is to avoid the “dead zone” of subject length, which is around 60-70 characters.
- The best time to send out your emails is probably between 8 pm and midnight, but it’s still best to test your audience and find out when the best time is. You also may want to try sending emails on the weekend.
- Almost half of emails opened these days are opened on mobile devices. Because of that you want to make sure that your emails are optimized for mobile devices as well.
You can also use email marketing to try and engage inactive followers. One way to do that would be to offer something for free through the email.