What is social media monitoring?
Social media monitoring is when companies actively monitor social media channels for information about the company.
Why is Social Media Monitoring important?
Social Media Monitoring allows companies to know where they stand in certain markets. It can also allow companies to jump on opportunities. It can be very useful for crisis control by letting people know what’s going on a giving people updates. It’s also useful in identifying influencers so you can better market to your audience. Also it’s great for learning what works, companies can see what people are saying and find out what they like and dislike about their products.
Social media monitoring also allows companies to respond to complaints, share compliments, solve customer problems, answer questions that customers may have, monitor the competition, and spot trends.